PR Files: Tesla, and why researching your target media matters.

As most of you know (or not), my day job is in public relations. So, my post this evening ventures off into that arena…


Have you been following the hub bub between Tesla Motors and a New York Times writer? In short, Tesla provided NYT writer, John Broder, with one of their electric vehicles to test out and write up a review. Well, when Broder’s review came out, it was very negative and the powers-that-be at Tesla were not happy. Elon Musk, CEO of Tesla wrote a blog post, in an attempt to discredit Broder’s article.

In reading Musk’s blog post, this part jumped out at me (and, as it turns out, it caught the attention of the peeps at my job)…

“We assumed that the reporter would be fair and impartial, as has been our experience with The New York Times, an organization that prides itself on journalistic integrity. As a result, we did not think to read his past articles and were unaware of his outright disdain for electric cars. We were played for a fool and as a result, let down the cause of electric vehicles. For that, I am deeply sorry.”

You see, that there is a take-away – a lesson that we all should heed. Always, ALWAYS research your target media, before you pitch. If the PR folks at Tesla had done so, this mess may have been avoided.

Vegas, baby!

So, I’m in Las Vegas this week, for work. I’ll be here until Friday. That’s five whole days, without seeing my two guys. Five whole days without kisses, hugs and snuggles.

And, while I’ll definitely miss them, I could definitely use the break. The kid has been in rare form lately. Unfortunately for the hubs, he’ll be in single parent mode this week.

Even though this is a work trip, I hope to use my downtime to de-stress so I can go back home refreshed.

Anyway, in the immortal words of The King… Viva Las Vegas!

You have the power, to help women re-enter the workforce. Want to know how?

When it comes to interviewing, for a job, first impressions are important. Think about the last time you went on a job interview. Remember how much time you spent, picking out the perfect outfit to wear. Across the country, there are thousands of women, who are without an interview suit or professional-looking clothing.

Dress for Success, an international non-profit organization that promotes economic independence for disadvantaged women, has teamed up with clothing store dressbarn, to collect and distribute professional attire for its 10th annual “Send One Suit Weekend.”

Giving underprivileged women, across the country, the ability to walk into a job interview, with confidence, is the goal of this partnership.

From March 1-4, gently-used suits, pants, shirts, skirts, shoes and other professional items can be donated at any of the 825 dressbarn locations nationwide. These donations will be distributed amongst local non-profit organizations to be given to less fortunate women looking to re-enter the workforce.

More than 51,000 items of professional clothing were collected during last year’s ‘Send One Suit’ donation drive. This year, dressbarn would like to collect more than 60,000 pieces of professional attire. So, do your part, and go donate some of your gently-used professional items (if you’re anything like me, you have tons that you don’t wear, just hanging in your closet)!


Work-Life Balance: Revisiting an Old Concern

I started a new job, yesterday. And, I’m beyond ecstatic, at how well my first day went.  After trying out the freelance/contract field, for a little over a year, I’m delighted to be returning to be returning to a full-time position – at an awesome company.

But, with this new venture, comes the aged-old concern, of working moms everywhere: how to balance home and work. Only time, will tell, how well I can handle it all.  But, if yesterday, was any indication… I’ll be just fine.

However, my concerns prompted me revisit a post I did, last August, titled: 5 Tips for the Working Mom Looking for Work-Life Balance. I think these tips, will definitely come in handy.

And, to add to my new job/balance woes… We’re moving, in a few weeks AND The Kid starts kindergarten, in the fall. Hopefully, I can hang on, to my sanity, through all this. Please stay tuned – as I’ll be posting more about these two things, over the next few weeks.

How about you? How do you handle work-life balance?